Strong for Men by New Brand Parfums Eau De Toilette - 3.4 oz. Strong By New Brand cologne has a mix of fresh notes and is a clean fragrance with a patented time-release technology that results in the slow release of fresh smell. Radiant top notes burst with the juicy freshness of Bergamot. Ambroxan, derived from precious ambergris, unleashes a powerfully woody trail. This scent will be experienced throughout the day and is great for any occasion.